Here's a more compact, space-efficient version of your cheat sheet without losing any essential information:
📚 Week 2: Creating Customer Value & Engagement
1. What is Marketing? Activities to acquire, engage, and build relationships with customers, creating value to capture it in return.
2. The Five-Step Marketing Process
Understand marketplace & customer needs
Design customer-driven marketing strategy
Construct integrated marketing program
Engage customers & build relationships
Operating System – Types, Objectives, and Functions
Definition of Operating System – Software managing hardware and software resources, acts as interface between user and hardware, enables application execution.
Objectives of OS –
Convenience – user-friendly interaction,
Efficiency – optimum use of CPU, memory, I/O devices,
Ability to Evolve – integrate new system functions,
Security & Protection – prevent unauthorized access, protect data,
Resource Allocation –
GAP ANALYSIS
It is a useful tool in assessing the strategic capabilities. It describes the process involved in deciding what course of action should be taken to remove any potential profit or sales gap or risk gap. It is used to identify the extent to which the existing strategies will fail to meet the performance objectives in the future (Kachru, 2006).There are four possible gaps that can be identified through Gap analysis
> Profit Gap: Gap between profit for the past few years and profit projection
Goals of Studying Organizational Psychology:
Enhance Employee Well-being: Organizational psychology aims to understand and improve the mental health, motivation, and job satisfaction of employees.
Increase Productivity: It applies psychological principles to improve individual and team performance, leading to higher efficiency and output.
Improve Recruitment and Training: It helps in designing effective methods for employee selection, training, and development, ensuring the right people are in the
2. Define entrepreneurship?
Entrepreneurship is the process of designing, launching, and running a new business, which often initially is a small business. The people who create these businesses are called entrepreneurs. It involves identifying a need or opportunity and then marshaling resources (financial, human, intellectual) to bring a new venture to life. Entrepreneurship is characterized by innovation, risk-taking, and a strong drive to succeed. It's not just about starting a business; it's...
Offer and Acceptance – Must be lawful and absolute.
Intention to Create Legal Relationship – Must intend
Imbalance of electric charge on an object’s surface.
Seen in daily life: hair rising, balloon sticking to wall.
Proton: + charge (in nucleus)
Neutron: 0 charge (in nucleus)
Electron: – charge (orbits nucleus)
Neutral atom = equal protons & electrons
Positive = more protons
Negative = more electrons
Rubbing transfers electrons.
Based on Electrostatic
1. Rank of Matrix
Echelon Form: rank = no. of non-zero rows
Normal Form: reduce to identity matrix (I); rank = no. of 1’s on diagonal
2. Matrix Forms
Echelon Form: zeros below pivots
Normal Form (RREF): pivots = 1 and only non-zero in column
3. System of Equations
Form augmented matrix [A|B], row reduce
Consistent if no row like [0 0 0 | b≠0]
Unique: rank A = rank [A|B] = no. of vars
Infinite: rank A = rank [A|B] < no. of vars
No soln: rank A ≠ rank [A|B]
4. Linear
Regulation & Deregulation:
Regulation balances safety and cost. Deregulation in 1978 led to lower fares but also industry consolidation and labor issues. NTSB investigates incidents and recommends safety reforms.
Labor & Infrastructure: Events like the 1981 ATC strike show stress and fatigue in aviation labor. Aviation functions as critical infrastructure—yet worker conditions and support are often strained.
Passenger Rights: Emerging in the 1960s–70s consumer