Marketing Management refers to the process of planning, organizing, directing and controlling the marketing activities of a business to satisfy customer needs profitably.
It involves analyzing the market environment, understanding consumer behavior, designing effective marketing strategies, and implementing them through proper use of resources.
👉 In simple words: Marketing management is about getting the right product, at the right price, in the right place,
1. Product Life Cycle (PLC)
🔹 Meaning:
The Product Life Cycle refers to the stages a product goes through from its introduction in the market until it is withdrawn. It helps managers make decisions regarding marketing, production, pricing, and resource allocation.
🔹 Stages of PLC:
Organization Design & HRO
Functions of Management: Planning: Setting performance objectives & deciding how 2 achieve them. Organizing: Arranging tasks, people, & other resources 2 accomplish the work.
Managerial Competencies: Communication: Ability 2 share ideas & findings clearly in written & oral way— giving/receiving feedback, using technology. Teamwork: Ability 2 work effectively as a team member & team leader—includes team contribution, team leadership, negotiation,...
Sole prop / Single-member LLC → Owner pays SE tax (15.3% on first $160k-ish of SE income, plus 2.9% Medicare, and 0.9% Additional Medicare Tax above thresholds).
Partnerships / multi-member LLCs → General partners
1. DEFINICIJA ENTITETA U ER MODELU Entitet je subjekat, objekat, dogadjaj, pojava ili apstraktni pojam o kome se prikupljaju, memorisu obradjuju i prezentiraju podaci u automatizovanim informacionim sistemima i koji se moze jednoznacno identifikovati i na taj nacin izdvojiti u skupu slicnih entiteta. Primer entiteta za mini svet Preduzece i Fakultet. Preduzece, radnik, sektor, radno mesto, projekat, plan. Fakultet, student, profesor, predmet, laboratorija, udzbenik. 2. NAVESTI I OBJASNITI TIPOVE
...Define what are the function of Protective relays in device protection.
Protective relays are devices that detect faults or abnormalities in electrical systems and initiate actions to prevent damage to equipment or ensure safe operation. Their primary functions include:
1. *Fault detection*: Identifying issues like short circuits, overloads, or ground faults.
2. *Isolation*: Triggering circuit breakers to isolate faulty sections.
3. *Protection*: Preventing damage to equipment and ensuring system
France: Poincaré president, Raimond Cleverman, Madagascar, West Africa, 29 colonies, lost Franco-Prussian war, lost Alsace-Lorraine. Austria-Hungary: Franz Josef, patchwork empire, 0 colonies, wanted Bosnia & Herzegovina, Czechs forbidden language in schools. Great Britain: King George V, 56 colonies, India, Australia, largest navy, largest number of colonies, unemployment rising, riots, Ireland problem. Germany: Kaiser Wilhelm II, 10 colonies (Togo, Cameroons), youngest country, jealous
Systematic Process – Identifying, recording, classifying, summarizing, and interpreting business transactions.
Historical in Nature – Primarily records past events.
Quantitative – Deals mostly with financial/monetary information.
Dual Aspect – Based on double-entry system (debit = credit).
Communication Tool – Provides information to stakeholders.
Financial Accounting – Recording & reporting
PAPILOMATOSIS BOVINA
Definición
Enfermedad viral que se manifiesta como verrugas en la piel del ganado. Afecta principalmente cabeza, cuello y tórax.
Historia
Primer Papilomavirus (PV) animal identificado en los años 30 por Richard Shope (papilomas cutáneos en conejos de Florida).
Etiología
Virus: Papilomavirus bovinos (BPV).
Alta diversidad: 6 tipos (BPV-1 a BPV-6).
Virus desnudo, ADN circular de doble cadena.
Resistencia:
Activo: 90 días a 4°C / 180 días a -70°C.
Inactivado: 30 min